The brief: Create a feature piece with the sole purpose to raise awareness of Zambrero’s Plate 4 Plate initiative in Zambrero restaurants using the line ‘Let’s eat to beat world hunger’.
What: A modular LED neon wall feature for all Zambrero restaurants.
Role: In collaboration with Ext.77 and the Zambrero Project team, I provided creative direction and documentation to support the production and roll out of the neon installation across new and existing restaurants.